Hi, I'm Wendy Urquhart

For over 20 years, I’ve helped Visionary founders & CEOs turn ambitious ideas into real, measurable results.

My Approach

Clarity, structure, and follow-through — that’s where momentum comes from.

I step in as a trusted operational partner, often in a Fractional Integrator or COO capacity, to bring focus, rhythm, and accountability to how leadership teams operate. Together, we clarify priorities, strengthen communication, and build simple systems and routines that make execution consistent and measurable.

If you’re already running on EOS®, we’ll build on it. If not, I’ll help you establish alternate frameworks that brings order, traction, and progress to your business.

 Interested in learning more? Let’s connect.

What I value

Throughout my career I’ve learned that how you work matters just as much as what you’re working toward. These are the principles that guide how I lead, make decisions, and help teams do their best work.

  • Clarity and focus. When everyone knows what matters most, decisions get easier and progress comes faster.

  • Accountability with care. The best teams balance clear expectations with empathy, understanding that people and performance go hand in hand.

  • Honest conversations. Real alignment only happens when you can openly discuss what’s working and what isn’t.

  • Steady progress. You don’t have to do everything at once — consistent forward movement creates real change.

  • Partnership and trust. The best results come from working side by side toward shared goals.

What I’ve done

For over two decades, I’ve worked as an embedded operator alongside founders and CEOs, both in front of the curtain and behind the scenes, helping turn vision into structure, clarity, and results.

Most recently, I helped grow a martech company from a $2 million startup to a $28 million category leader, partnering with the founder and leadership team through rapid expansion over 15 years and a private equity acquisition in 2024. As COO and later President, I worked alongside department leaders across sales, marketing, IT, development, finance, and customer service, building the structure, systems, and leadership habits that kept the business performing and the people connected through growth and transition.

That same focus on strategic collaboration extended to the partnerships that helped us scale. I managed decade-long relationships with USPS, Canada Post, Staples, and FedEx, as well as a national vendor network — partnerships built on trust and shared success that strengthened credibility, expanded reach, and improved delivery efficiency across North America.

What I’ve learned is simple: sustainable growth happens when priorities are clear, people are aligned, and there is structure behind the vision.

What this means for you

You’ll have a steady partner who has practical, real-world experience moving businesses forward and helping leaders focus on what matters most. I’ll help you find clarity, prioritize effectively, and build (or reinforce) the systems and habits that keep your team aligned and moving forward.